it's an art
anyone read this?
http://mobile.slashdot.org/story/15/05/17/1426246/editor-in-chief-of-the-next-web-adblockers-are-immoralAs an editor, I feel resentful of people who enjoy my work but proudly run an ablocker to starve my content of revenue.

It comes up a lot in conversation, especially online. “Oh yes, I can’t imagine viewing the Web without the ads blocked. I accidentally switched my adblocker off yesterday and it was HORRIBLE.”
No, it really wasn’t – it was perfectly fine, you’re just being a snob. The Web works well for me with the ads displayed.

how was that? don't like ads shoved in your face? you're clearly just a snob.
...the proud ad-blocking folk out there are happily starving sites (that they rely on for information and entertainment) of vital income. ... Taking delight in denying publishers that revenue shows either sociopathic tendencies or ignorance of economic realities.
you're fully able to block something you don't enjoy.
it's your choice! you have the power to do away with it all, but shame on you for not thinking of us-the big bad adblocker is benefitting at our expense!
... ‘If ads weren’t so bad, we wouldn’t have to block them,’ they say. I sympathize – we all want the best possible experience online, but there has to be give-and-take in every transaction, even if that transaction is a transfer of information from a Web page to your brain. To wilfully ignore that give-and-take doesn’t sit well with my moral compass.
his principles stand in your way of enjoying the internet, but please respect them! you understand.
For all their sins, ads fuel much of the Web. Cut them out and you’re strangling the diversity of online voices and publishers – and I don’t think consumers really want that.
who cares? let them offer a product and receive compensation for the excellent services they provide the consumer, otherwise let them starve. forcing ads can only be seen as a disservice.
Modern browsers offer ‘Do Not Track’ options
which are a joke and often entirely ignored
(As a sidenote, I should mention Canvas ads. At The Next Web, we’ve been developing our Canvas ad format with the aim of making (as our CEO Boris likes to say) ‘ads so good you want to share them.’ We’re still perfecting the format, but I’m proud that the company I work for is trying to create ads that people won’t want to block in the first place).
yes, a full-screen interruption that jars the reader to all hell. brilliant! it's only a matter of course that i would infect all my friends with that crap. i understand intentionally viewing an foreign ad on youtube or something, (the actual video content i mean, not the additional ads or included video ads) because they are sometimes humorous and you miss out on super sweet inside jokes when you bar them all away.
this guy is an awful relic of the past, a technological dinosaur i hope soon dies off