Well, instead of doing custom printing, they could just randomly print the thousands and thousands of creatures and planets and such things on cards and release them in sort of booster packs. I'm pretty sure they're doing the cell phone thing anyways, but thats kind of lame. I would much rather hold the damn things in my hands and NOT buy a cell phone. If they did the random printing thing, that would be fun buying lots of packs to find your own creature eventually heh. As for the creature models, I dont know if anyone realises this but they would probably cost like 200 dollars each if they sold them because it takes a couple hours.