Author Topic: Guerilla Marketing on fourms  (Read 5971 times)

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Offline sgore

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Re: Guerilla Marketing on fourms
« Reply #30 on: February 02, 2006, 01:23:38 pm »
Penny Arcade did a follow up:
Quote
Many people were curious about the revelations of one Mr. Smith we posted recently, revelations authorized only for agents whose sec-prot threshhold is Delta or higher.  His seismic expose rocked  the very foundations of the thing that we are talking about.  I cast my net again recently, and came up with this tasty little cracker:

[Begin Message]

Wanna know about marketing, ask a Marketer. Here's a couple nifty bits for ya:
1) I have in my possession a marketing plan for NBA LIVE 2004 (don't ask how I got it...  ). This marketing plan actually refers to "Hiring viral specialists to advocate NBA Live online via chat rooms targeting gaming fan sites" and "Placing offensive, defensive and PR shills into common gaming chat arenas." It goes on to outline a full page of tactics for said "Guerilla Online Marketing for Core Gamers."

2) I actually hired a company called Hype Council (http://www.hypecouncil.com). These guys do a TON of gaming related stuff -- I actually wouldn't be surprised if it's the company referred to in your news post. Their technique is quite insidious. Let's say they were hired to pump up PA (not like you need the buzz, but whatever...). Using one of the hundreds of shill accounts they have across the net, they post a new thread that says something like "hey guys, I've been looking for some new web comics to read. Anybody have any recommendations?" This is non-threatening, and gets the community engaged. They then wait a couple days and post again, this time with "Well, I asked some friends and they suggested I check out Penny Arcade <insert link>. I thought it was pretty funny, although I didn't like all the cuss words. What do you guys think?" Again, seeking engagement, they now have stealthily inserted the client's link, thereby encouraging trial. It's all very measurable and very effective. You should see the monthly reports you get from these guys: everything is detailed. Spooky.

It's all very insidious and, I'm sure, widespread. So much so that I don't trust anything I read. Unless it's a board where I "know" the posters, I always assume everyone on the board is a shill.

[End Somewhat Terrifying Message]

I fully expect to check under my bed, and find there scurrying the manifold agents of my enemy.
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Offline Krakow Sam

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Re: Guerilla Marketing on fourms
« Reply #31 on: February 02, 2006, 01:56:29 pm »
Thats ridiculous... say! I'm looking for a new caffinated, carbonated soft drink to try... any suggestions?
Sam is basically right, he's just cranky.

Offline Damned_Zombie

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Re: Guerilla Marketing on fourms
« Reply #32 on: February 02, 2006, 02:39:25 pm »
try some of our new Diet Coke!

This guerrilla marketing is seriously spooking me...

Offline 5pectre

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Re: Guerilla Marketing on fourms
« Reply #33 on: February 02, 2006, 03:17:22 pm »

Insidious bastards. I'm not surprised that this type of behaviour takes place at all.

Did you know the average person registers 3000 media/advertising hits a day?

I'm studying Sociology at University and they taught us that.
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Offline Krakow Sam

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Re: Guerilla Marketing on fourms
« Reply #34 on: February 02, 2006, 03:19:27 pm »
A friend of mine recommended Pepsi and i quite liked it. Its fizzy and refreshing, I dont like the intense burst of energy you get from drinking it though...
Sam is basically right, he's just cranky.

Offline Damned_Zombie

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Re: Guerilla Marketing on fourms
« Reply #35 on: February 02, 2006, 03:24:45 pm »