Author Topic: Bobby Kotick: The Video Game Devil  (Read 2776 times)

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Offline Fink

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Bobby Kotick: The Video Game Devil
« on: September 19, 2009, 10:18:16 pm »
(I know this article is some what old, but I didn't see anyone talking about it here)
I suppose I really shouldn't fuel the fire, but you guys need to read this:

Bobby Kotick Interview

I'll pull out a few key quotes if you don't feel like reading the whole thing:
"We have a real culture of thrift. The goal that I had in bringing a lot of the packaged goods folks into Activision about 10 years ago was to take all the fun out of making video games."

"We are very good at keeping people focused on the deep depression."

I think we definitely have been able to instill the culture, the skepticism and pessimism and fear

and this old chestnut, that I have to bring up again:

"[Those games] don't have the potential to be exploited every year on every platform with clear sequel potential and have the potential to become $100 million dollar franchises

What are your thoughts? I know video games are a business, and he point of a business is to make money. But isn't he taking this a bit far?

Offline shock223

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Re: Bobby Kotick: The Video Game Devil
« Reply #1 on: September 20, 2009, 04:34:38 pm »
this explains alot on Actvision's recent actions.

Blizzard breaking up starcraft 2 into 3 games.
Gutair Hero being milked for god know how many games.
pulling the plug on Brutal Legend and then threatening to sue EA after they picked it up

this guy has a ruthless wall-street mentality that makes EA look like a freakin saint and personifies everything that is wrong with the gaming industry.


Offline Rysworld

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Re: Bobby Kotick: The Video Game Devil
« Reply #2 on: September 20, 2009, 05:47:37 pm »
Jeez... I mean, my God. This guy is the videogame Devil. What a terrible man.

Offline Inkling

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Re: Bobby Kotick: The Video Game Devil
« Reply #3 on: September 20, 2009, 09:13:43 pm »
Am I the only one who sees a resemblance?

Probably not a Goat, either.

Offline Legodragonxp

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Re: Bobby Kotick: The Video Game Devil
« Reply #4 on: September 21, 2009, 07:59:41 am »
To remedy that, Kotick noted a real-time rendering and mouth movement technology Activision has been working on. He showed a clip of the technology, saying it could represent nothing less than a transformation of the medium. While Kotick said the technology wouldn't surface until the next generation of games, he did say it would be ready before the next generation of hardware.

Um... This technology has been around for over five years with Valve's Half Life2 engine. You remember Valve right? You 'Activision' were their publisher at the time until you got in to a legal squabble over Steam. Had you perhaps gotten onboard then you could have enjoyed the success of Steam rather than spinning off in another direction. So what you are really trying to say is that you are over four years behind on an outdated model and are trying to play catch up.


Offline martyk

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Re: Bobby Kotick: The Video Game Devil
« Reply #5 on: September 21, 2009, 08:46:11 am »
And I find it interesting how he says that with current lipsynching technology, it is impossible to form an emotional connection to any characters, citing COD5 as an example.

Yeah... or it could just be because they wern't very well written?
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Offline dndfreak

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Re: Bobby Kotick: The Video Game Devil
« Reply #6 on: October 04, 2009, 09:23:12 pm »
I just wish they had made The Movies after that tech was available to them.  If they got the actor models to move to your voice samples exactly...