Wii Archives - Page 3
October 1, 2005
September 16, 2005
Hey did you hear that Nintendo revealed their new Revolution controller? Okay in all seriousness I wanted to think about this controller from a business standpoint rather than just a "gamer" point of view before I posted anything. And after reading about the controller and listening to Nintendo Keynote speech from by Nintendo President Satoru Iwata I have to say that I think Nintendo is simply brilliant. I will take a look at the reasons as to why the Nintendo controller was created and its goals as opposed to how it works (which you can find plenty of information about).
First I would strongly recommend that you watch Nintendo's Keynote speech, which was completely translated into English earlier today. I have seen a lot of keynotes in my life and this one is easily one of the best. Mr. Iwata explains in great detail Nintendo's marketing goals as well as their approach the gaming market in the future. Extremely interesting stuff.
After seeing the controller and listening to Mr. Iwata's speech it becomes quite clear that Nintendo is trying to blaze its own path. All summer we have been reading tech specs on the Xbox 360 and PS3, who will have the better graphics and who will have the "faster" hardware. In essence these two companies are fighting for the same consumer dollar and endlessly fighting each other.
Nintendo, on the other hand, is heading down a completely different path and I think their approach is extremely interesting. Sony and Microsoft are focusing their efforts on attracting the hardcore gamers and the "kids" of today (MTV launch anyone?). This would seem like the correct "standard" strategy, focus on your core consumers and continue to grow your brand around your core demographic. The only problem with this strategy is that both Sony and Microsoft are going after the same demographic, which has caused the endless "my hardware is better than yours" fighting we all got the pleasure to witness these past few years.
Nintendo, on the other hand, is focusing on attracting everyone else, and I mean everyone. Kids, parents, grandparents, great-grandparents, you name the market segment and Nintendo is targeting them. And the key to attracting these "non-gamers" is the game controller. By creating a controller which is easy to use, non-traditional, and replicates actions people are already familiar they expect to attract a larger audience of gamers. Hence the reason behind the touchscreen technology for the Nintendo DS. By placing an easy to use touchscreen they allow the DS to be easily accessible to gamers and non-gamers alike. And from the huge sales of Nintendogs as well as other similar games in Japan this approach seems to be working extremely well.
And from that line of thinking came the odd-looking Revolution controller. It was designed to specially be used with just one hand and to look like a simple remote control. They expect non-gamers would be more likely to pick up and play with a controller which isn't as threatening as a "two-button, two-handed" controller. Plus, by placing numerous sensors within the controller itself you can just wave the controller around to play games on the Revolution instead of using the standard buttons. Again, non-gamers will be able to play games using motions they are already familiar with -- i.e. for a fishing game you can motion the controller to cast your line and reel in a fish. By going after both the "standard" gamer as well as the "casual" gamer Nintendo is trying to completely redefine the market. And they are starting by redesigning the ways in which people play and interact with games.
Plus, by making it expandable they can appease the "hardcore" gaming crowd. This is already being seen in the sales of the Nintendo DS. Not only are "hardcore" gamers buying the system (such as yours truly) but casual and "non-gamers" are buying the system because of the touchscreen and stylus. By expanding this thinking into the realm of the Revolution controller they hope to attract a whole new market to the gaming market.
Again, simply genius.
I have to say that I was originally put off by the controller and even the Nintendo DS, but after listening to the keynote and better understanding their marketing plan I have to say that I believe Nintendo is trying to create nothing more than gaming Revolution. And I think they just might succeed.
As a bonus I have included all the slides from the Revolution Keynote (one warning, it is a bit long). Simple click on the "continue" link below to view all 66 slides.
May 17, 2005
So walking down the street I saw at the newsstand a copy of US Today and low-and-behold there on the front page was a picture of the brand new Nintendo Revolution! I have to say, it looks nice, a very clean design and not a curved surface in sight. Actually, the design is almost boring when you compare it next to the PS3 and the Xbox 360. Strange how Nintendo over the years usually has the more "original" design while the other console makers put out square boxes, and this time Nintendo went the other way. I do like the little blue light inside the disc slot.
Nintendo is having the "official" unveiling in a few hours so I'm sure a lot more details will be emerging shortly, but it is interesting to see how Nintendo really does things their own way including the announcement of the system.
Here it is a little bit larger.
April 19, 2005
It appears that Nintendo might just bypass the PS3/Xbox 360 war at E3 this year. Their next-generation console, codenamed Revolution, may not be shown even though they claimed in the past that it would be unveiled at this year's E3 conference.
According to Nintendo boss Satoru Iwata he is "worried about rivals nicking all his best ideas at this early stage" which is pretty much the exact same reason why Mario 128 wasn't shown at last year's E3 and why Super Mario Sunshine wasn't initially shown years ago. Instead, at this year's E3 there will be game demos, but no console or controller will be shown.
Sounds like Nintendo just wants to stay out of the firefight between Sony and Microsoft. This isn't necessarily a bad move, but it's just sad when Nintendo can't unveil their new console at the world's largest gaming expo without being overshadowed. Pitty.