March 10, 2008
Xbox 360 Price Drop In Europe
Microsoft today confirmed that they are dropping the price of the Xbox 360 in Europe. Starting Friday 14th March, price drops for all the current SKUs will take place, taking the Arcade SKU to £159.99/€199.99, the Premium SKU to £199.99/€269.99, and the Elite SKU to £259.99/€369.99.
These price drops are quite aggressive for Europe, as now the Arcade version of the console is cheaper than a Nintendo Wii, and retailers here in this swing territory will entice customers with special deals, often going below these new RRPs. No price drops for other territories have been announced yet, but it is probably on the cards, with rumours stating that Microsoft wants to knock money off their systems in North America before the release of the hotly anticipated GTAIV.
Furthermore, the consoles are now cheap enough for people to basically trade in their older models that are more prone to the red ring of death and other issues, without losing too much money. The new models have improved motherboards and power consumption, as well as 65nm CPUs that help to make the system run cooler. This was probably not in Microsoft's plan, but us gamers are a clever bunch, and being able to run on improved hardware for little loss of money works for everyone.