February 20, 2008
Nintendo Dates Wii Fit and Mario Kart Wii for Europe
Today, Nintendo has revealed the dates for two of their most anticipated Wii games in Europe. Mario Kart Wii will be released on April 11th, with Wii Fit slated to be released later on April 25th.
That Mario Kart Wii European release date is good, as it’s a day after the Japanese release, and a US release date hasn’t been confirmed yet. Perhaps Nintendo is feeling guilty about the Smash wait and wants to make amends to their loyal European fans. This could also be a tactic they are adopting that stops fans from importing consoles, as people are so fed up of the delays that they are just simply getting a US Wii and a small power transformer, and reaping the rewards.
The fact that Wii Fit is coming out a month before the US release in Europe is also a very good move by Nintendo, as it allows them to test what the US reaction to the game will be in a “lesser” territory, and thus prepare accordingly. Such an obscure title could go either way in terms of sales, so this idea of a “first-run” will help them in pitching to the right market.
Nintendo is showing Europe that it can have some games before or around the same time as the US, and this is extremely encouraging for the foreseeable future. If this trend can continue, then perhaps there is hope for this unfortunately unlucky region.