April 11, 2005
Xbox 360 to Debut on MTV on May 12th
First Xbox 360 was going to be launched before E3 on May 16th at 6:00 pm in downtown LA. Then last week Sony decided to have their launch event for the PlayStation 3 on the exact same day only at 3:00 pm, three hours before the Xbox 360 launch party (and ten miles away which might as well be a million miles when it comes to LA rush hour traffic).
Now Brandweek is reporting that the Xbox 360 will be launched during an MTV special on May 12th. The MTV special, hosted by actor Elijah Wood, will feature a performance by rock band the Killers, and will feature athletes and celebs showing off the console's new features. In addition, MTV will air teaser spots prior to the event and screening parties will be held in countries in which MTV airs.
Sony, it's your move...